About Us

Last Updated: July 8, 2025

houseofpearlia operates this shop and website, including all associated information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the "Services"). houseofpearlia is built on Shopify, which enables us to deliver these Services. This privacy policy describes how we collect, use, and share personal data when you visit or use the site, make a purchase or engage in other transactions through the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this policy governs the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and agree to the collection, use, and sharing of your information as described herein.

What Personal Data Do We Collect or Process?

"Personal data" refers to information that identifies you or can be directly associated with you. It does not include information that is anonymized to the extent it cannot reasonably be linked to you. Depending on how you interact with the Services, your location, and applicable laws, we may collect the following categories of personal data:

• Contact Data including name, mailing address, billing address, shipping address, phone number, and email address.

• Financial Data including credit/debit card numbers, financial account numbers, payment method, transaction details, and confirmation.

• Account Information such as username, password, security questions, configurations, and preferences.

• Transaction Data including viewed items, items added to cart or wishlist, purchases, returns, and past orders.

• Communications including messages or inquiries you send to us, such as customer support requests.

• Device Information such as device, browser, IP address, and other unique identifiers.

• Usage Data including interactions with the Services, browsing activity, and usage patterns.

Sources of Personal Data

We may collect personal data from:

• Direct interactions with you (e.g., when creating an account, using the Services, or contacting us).

• Automatically via the Services, including cookies and similar technologies.

• Service Providers, who collect/process data on our behalf.

• Partners and third parties.

How Do We Use Your Personal Data?

Depending on your interaction with us, we may use your personal data for:

• Providing, customizing, and improving the Services, including processing payments, fulfilling orders, storing your preferences, organizing shipments, facilitating returns/exchanges, and tailoring your shopping experience.

• Marketing and advertising, including promotional emails, SMS, or mailings, and showing targeted ads based on your activity.

• Security and fraud prevention, including authentication, detecting fraud, and protecting our users and Services.

• Communication, such as responding to inquiries or providing customer service.

• Legal purposes, including compliance with law enforcement or regulatory requests, litigation, and enforcement of our policies.

How Do We Share Personal Data?

We may share your data under the following circumstances:

• With Shopify and service providers (e.g., payment processors, logistics, cloud storage).

• With business and marketing partners who assist in promotional efforts.

• With third parties, if you give consent (e.g., social logins or shipping requests).

• Within our corporate group.

• In case of business transfers, legal compliance, or to protect our rights.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes your personal data to provide and improve the Services. Your data may be transferred to and stored in countries other than your residence. Shopify may use advanced features involving aggregated data across merchants. In these cases, Shopify is responsible for the processing of your data.

For more on Shopify's privacy practices and your rights, see the Shopify Privacy Policy and Shopify Privacy Portal.

Third-Party Links

Our Services may contain links to websites not operated by us. We are not responsible for their privacy or security practices. Public content you share (e.g., via social media) may be visible to others.

Children’s Data

Our Services are not intended for use by minors. We do not knowingly collect personal data from individuals under the age of majority. If you're a parent/guardian and believe your child has submitted data to us, contact us for removal.

Security and Retention

We use reasonable safeguards to protect your data, but no system is completely secure. We retain your data as long as necessary for legal, operational, or contractual obligations.

Your Rights

Depending on your location, you may have the following rights:

• Access to your data.

• Deletion of your data.

• Correction of inaccurate data.

• Data portability.

• Opt-out of marketing emails (via unsubscribe link).

If you are in the UK or EEA, you may also have:

• Right to object or restrict processing.

• Withdraw consent, without affecting the legality of past processing.

Contact us via the details below to exercise your rights. Shopify may also handle requests regarding data it processes directly.

Complaints

If you believe your data rights have been violated, you may file a complaint with us or with your local data protection authority.

International Transfers

Your data may be processed outside of your home country. Where required, we use legal mechanisms such as Standard Contractual Clauses to safeguard such transfers.

Changes to This Policy

We may update this policy periodically. Changes will be posted here with an updated "Last Updated" date.

Contact Us

If you have questions about this policy or your data rights, contact us via:

• Email: contact@houseofpearlia.com

• Mail: Balanstraße 97B, Munich, 81539, DE

We are the data controller for your personal data under applicable privacy laws.